Nutella
Nutella, produced by Ferrero, is a globally recognized brand synonymous with its iconic hazelnut cocoa spread, which has been a popular breakfast and snack accompaniment for over 60 years. The product line has expanded beyond the original spread to include convenient, on-the-go snacks, biscuits, and frozen treats.
Core Product: Nutella Hazelnut Spread
- Flavor and Texture: A rich, creamy, and velvety spread with a distinct, sweet taste of roasted hazelnuts and cocoa.
- Ingredients: Made from seven key ingredients: sugar, palm oil, hazelnuts (13%), skim milk powder, fat-reduced cocoa, lecithin (soy), and vanillin.
- Usage: Commonly spread on toast, bread, croissants, or used as a topping for pancakes, waffles, and fruits.
- Packaging: Available in various sizes, ranging from small jars to large, foodservice-sized buckets.
Nutella Product Line Extensions
- Nutella & Go!: A convenient, portable snack pack featuring Nutella spread paired with breadsticks or pretzels for dipping.
- Nutella B-Ready: A crispy, wafer-based snack filled with creamy Nutella.
- Nutella Biscuits: Crunchy biscuits filled with a creamy Nutella center.
- Nutella Ice Cream & Cones: A smooth ice cream, either in tubs or in new swirled cones, featuring Nutella swirls.
- Nutella Plant-Based: A recently introduced dairy-free version, catering to vegan and lactose-sensitive consumers.
- Nutella Peanut (New): A variant blending the signature Nutella cocoa-hazelnut taste with the flavor of roasted peanuts.
Key Characteristics
- Shelf-Stable: Nutella does not require refrigeration and is best kept at room temperature for optimal spreadability.
- Gluten-Free: The classic spread is considered gluten-free.
- Sustainability: Ferrero uses 100% RSPO certified sustainable palm oil and Rainforest Alliance Certified cocoa.
- Versatility: Used in various culinary applications, including baking, as a filling for pastries, and in beverages.
